Digital Marketing Masterclass

Training Content

Day 1 - 31th Mar 2023

04:00 PM to 07:00 PM - (Duration - 3 Hours)

• Why Digital Marketing - 10 mins

• Introduction to content marketing - 20 mins

• Pillars of content marketing & tools

• Identification of Topics ideas

• Content Distribution - 10 mins

• Facebook, Instagram Creative parameters

• Content Creation - 50 mins

• Lumen5 : Video creation for Social Media Videos (1:1, 9:16)- shortform/and YouTube - Long Form Video - 25 min

• Canva: - 25 mins

• Branding (logo creation, cover image)

• Templates (Single Image, carousel, story) for Instagram and Facebook

• Facebook Page - 40 mins

• Basic setup of page

• Profile optimization (Call to Action, Services, Settings)

• How to upload the 1st post (with Call to Action)

• WhatsApp and Instagram Integration

• Messenger automation

• Creator studio (Scheduling) - 20 mins

• Linking Instagram with Facebook

• Scheduling content in advance

• Using Vimeo for content creation within Creator Studio